The Blog
Marketing, explained with numbers we can source.
Written by Bryghton Narain, founder of Bryghton Media and an instrument-rated private pilot. Every post answers one question a business owner actually asks, every number links to where it came from, and the flight-school examples are from work we ran ourselves. Nothing here is theory we have not used.
Speed to Lead: How Fast Should a Business Respond to a New Inquiry?
Harvard Business Review audited 2,241 U.S. companies: the average reply to a web lead took 42 hours and 23% never responded. Here is what response time does to a lead, and the follow-up routine we ran inside a flight school for 18 months.
Read the post →How Does a Flight School Get More Students? Notes From 18 Months Inside One
We ran the whole marketing department for Take Flight Aviation for 18 months: website, Google Ads (99 to 173 leads a month, February to April), email, YouTube aircraft reviews, lead follow-up and reviews. Here is where the students actually came from and what we would do first at any school.
Read the post →How Do You Get ChatGPT to Recommend Your Local Business?
45% of consumers now use ChatGPT or another AI tool for local business recommendations, up from 6% a year earlier (BrightLocal 2026). What an AI assistant looks for before it names a business, what we measured on our own site, and eight steps any small business can run.
Read the post →Why a Website That Looks Good Isn’t Enough: The Trust Signals Visitors Check First
Stanford's Web Credibility Project lists ten things that make a website believable, and design is only one of them. Credentials in the first line, a real organization, a phone that gets answered, recent reviews, and no typos: the checklist, with the numbers behind it.
Read the post →Next Step
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